Merch

All of the merchandise shown here was designed by me. I often gathered input from staff—especially when it came to color combinations—but I made the final decisions on the products, the designs, and where they were produced. North Lime’s logo, a woodcut illustration of a lovable owl named Old Bean by Lexington artist John Lackey, was the centerpiece of the branding I developed. While the logo existed before, it really found its footing and visibility through the merchandise we created.